Vendor profile
Contentful: where is customer data stored and processed?
Contentful is a headquartered in Germany and stores customer content mainly with Amazon Web Services in Luxembourg, Ireland and Germany, with Google Cloud EMEA in EU regions when Personalization is used. Transformation of images and video through Cloudinary takes place in the USA, Ireland and Germany, and Cloudinary Ltd. in Israel is a sub-processor for customers outside the EU/EEA. Generative AI features run on OpenAI (USA), Amazon Bedrock (Ireland) and Google Vertex AI (EU, country not stated), depending on use. The data processing agreement for customers is read and lists sub-processors, but does not state where data is stored, so the storage location comes from other sources.
Checked 13 October 2026 · based on the vendor's own public documents
See the map and sources
Where data is stored and processed
| Activity | In the EU/EEA | Outside the EU/EEA |
|---|
| Storage | Ireland, Germany, Europe (country not stated), Luxembourg | USA
Only for customers in other regions: Israel |
|---|
| Processing | Europe (country not stated), Ireland, Germany, Belgium, Luxembourg | USA
Only for customers in other regions: Israel |
|---|
| AI features | Europe (country not stated), Ireland | USA |
|---|
Ownership and agreements
| Headquarters | Germany |
|---|
| Data processing agreement | Found and read |
|---|
| Certifications | None found |
|---|
Sub-processors (21)
| Name | Country | Purpose |
|---|
| Amazon Web Services EMEA SARL | Luxembourg | AWS - cloud services and infrastructure |
| Amazon Cloudfront | – | Content delivery network - distribution of Customer Content |
| Amazon Bedrock | – | Generative AI solutions using foundation models |
| Cloudflare, Inc. | USA | Cloud services and infrastructure |
| Content delivery network | – | Distribution of Customer Content |
| Cloudinary Ltd. | Israel | Media management platform |
| Cube Dev, Inc. | USA | Semantic layer platform |
| Fastly, Inc. | USA | Content delivery network |
| Filestack, Inc. | USA | File uploading and conversion |
| Google Cloud EMEA Ltd. | Ireland | Google Cloud Platform - cloud services and infrastructure |
| Google Cloud Platform - Vertex AI | – | Machine learning platform for AI applications |
| Inngest Inc. | USA | Event-driven execution platform |
| Nango Inc. | USA | Data integration platform |
| OpenAI LLC | USA | Generative AI solutions |
| Contentful Inc. | USA | Contentful Affiliate |
Sources